Marketing for custom home builders

More Custom Home Consultations.Better-Fit Clients.

Koru Homes turned $500 a month in Google Ads into about $5 million a year in custom builds. We turn your best builds into a steady stream of serious buyers.

  • Month-to-monthStay because it works.
  • Flat-rate monthly feeOne predictable price each month.
  • Built for long sales cyclesAds and follow-up that stay with buyers for 6 to 18 months.
  • Dedicated account managerOne person who knows your builds.

★★★★★ 5.0 from 150+ Google reviews · Google Partner

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Koru Homes logo
Kingsgate Luxury Homes logo
Smallworks logo
Xavier Homes logo
Beedie logo
Sayers Contracting logo
Nickelson Construction logo
Griff Building Supplies logo
Jenkins Design Build logo
Astaneh Construction logo
Penberthy Custom Builders logo

Performance marketing for builders

Google & Meta Ads, local SEO and a website that shows off your builds, run as one plan and measured on signed projects.

Google & Meta Ads

  • Search campaigns aimed only at people planning a custom build or major renovation
  • Meta and remarketing that keep you in front of buyers through a long decision
  • Every call and consultation request tracked back to the ad that brought it in

Local SEO & AI Search

  • Google Business Profile and the map pack for every community you build in
  • Service and area pages built around what homeowners search before they call a builder
  • AI search visibility in ChatGPT, Perplexity and AI Overviews

A website that sells the build

  • Project galleries and awards front and centre, where buyers look first
  • Consultation forms that ask the right questions, so you only meet serious clients
  • Calls and form fills tracked, so you know which pages turn into projects
Campfire stories

Results for custom home builders

Sayers Contracting · Langley
$333
in signed projects for every $1 in Google Ads: $250,000 signed from leads in the first month, on $750 in ad spend
Google Ads · SEO
Smallworks · BC's largest laneway home builder
200+
leads from Google and Meta Ads, with time on page up 40%+
Google Ads · Meta Ads · Website

Testimonials

What builders say

5.0150+ Google reviews
Google Partner Meta Business Partner Shopify Partners
Chris O'Leary, Owner of Koru Homes
"Working with Brandcamp has been a game changer. Our new website finally reflects the quality of our homes, and the leads coming in from Google are exactly the kind of clients we want to work with."
Chris O'LearyOwner, Koru HomesKoru Homes logo
Chad of Sayers Contracting
"In our first month with the team, we spent $750 on Google Ads and connected with a few prospective clients who went on to sign projects worth a combined $250,000 a few months later. That's about $333 in signed project value for every $1 spent on ads, which is far more than we expected. We've also recently quoted a $600,000 salt spa project that's looking promising. It hasn't closed yet, but we're excited about the opportunities coming in."
ChadSayers ContractingSayers Contracting logo
Robbie Slade, Director of Sales and Marketing at Smallworks
"Reza joined our marketing team last year and we've been delighted with the results. Brandcamp has been nimble enough to roll with our changing strategy during these strange economic times, and the proof is in the pudding - we're getting solid results with our new strategy, and Brandcamp's cooperation and input have been crucial."
Robbie SladeDirector of Sales and Marketing, SmallworksSmallworks logo

Meet the team

The people on your account

Strategy, SEO, ads, content and development, handled by the same people every month. You'll know each of them by name.

Reza Askari, Partner

Reza Askari

Partner

Runs every account on numbers: signed projects and return on spend.

Stephen Baker, Lead SEO Strategist

Stephen Baker

Lead SEO Strategist

100+ websites, 50+ SEO clients, $100M+ in client revenue.

Daniel Shephard, Lead Ad Strategist

Daniel Shephard

Lead Ad Strategist

Google and Meta Ads that learn from the projects you actually sign.

Ekke Kanda, Paid Ad Strategist

Ekke Kanda

Paid Ad Strategist

Ran the Google Ads account behind Koru Homes' $5M a year in builds.

Olumide Osinoiki, Account Manager

Olumide Osinoiki

Account Manager

Runs your strategy calls and plans each quarter with you.

Stacy, SEO Strategist

Stacy

SEO Strategist

Decides what you should rank for, and in what order.

Artem, Developer

Artem

Developer

Builds and fixes your site, consultation forms and tracking.

Poppy Lodge, SEO copywriter

Poppy Lodge

SEO Content & Copywriting

Writes the service and area pages buyers read.

Tatum, Local SEO Specialist

Tatum

Local SEO Specialist

Owns your Google Business Profile and map rankings.

Carmen Lee, Senior Ad Strategist

Carmen Lee

Senior Ad Strategist

Tunes your Google and Meta campaigns every week.

Transparent pricing

Pricing

Starting investment for each service. Pick one to see what's included.

Camp Counsellor

Strategy pricing

Digital auditFreeWebsite, SEO, AI search and ads

What's included

  • Website and UX audit
  • SEO and AI search audit
  • Ads account audit
  • Strategic direction and recommendations
  • Yours to keep, whether or not we work together
ADventure Guide

Paid ads pricing

Starting investment$750/moManagement, monthly

What's included

  • Audit of your current accounts
  • Strategy and budget planning
  • Google Search, Shopping and Performance Max campaigns
  • Meta campaigns on Facebook and Instagram
  • Conversion tracking with GA4 and Google Tag Manager
  • Server-side tracking
  • Audience targeting and remarketing
  • Ad copy and static creative
  • A/B testing
  • Bid and budget optimization
  • Landing page recommendations
  • Monthly reporting

Ad spend is paid directly to the platform, and you keep full ownership of your accounts.

Blogging Trail

SEO & AI search pricing

Starting investment$750/moMonthly

What's included

  • Keyword and competitor research
  • Technical SEO audits and fixes
  • Site speed and Core Web Vitals
  • Schema markup (structured data)
  • On-page SEO: titles, meta and internal links
  • Content strategy and SEO writing
  • Off-page SEO and link building
  • Local SEO and Google Business Profile
  • Local citations and directory listings
  • AI search visibility in ChatGPT, Perplexity and Google AI Overviews
  • Google Maps rank tracking
  • Search Console and GA4 setup
  • Monthly reporting
Tent Set-up

Website pricing

Starting investment$2,000New website build, one-time

What's included

  • UX/UI strategy and sitemap
  • Wireframes and design mockups
  • Webflow development and CMS setup
  • Responsive design for every screen size
  • Technical SEO foundations and schema markup
  • 301 redirects and SEO-safe migration
  • Speed optimization
  • GA4 and conversion tracking setup
  • Testing and QA
  • Post-launch support

Your first 90 days

What happens after you sign on, and what you'll see along the way.

Days 1–30

Audit and foundation

Website, tracking, Google Business Profile and your current ads reviewed. Conversion tracking fixed so every consultation request is counted.

Days 31–60

Launch

Search campaigns for custom build and renovation searches in your area, plus project pages that answer buyers' questions.

Days 61–90

Refine

Cut spend on searches that don't turn into consultations, add remarketing, and report on cost per consultation, not just clicks.

Kind Words from Happy Campers

Custom home builder marketing questions

How much does marketing cost for a custom home builder?

Our SEO plans start at $750 a month and Google & Meta Ads management starts at $750 a month, plus ad spend. Koru Homes spends about $500 a month on ads. Every plan is month to month, and the free audit tells you which mix makes sense first.

How do you market a business with an 18-month sales cycle?

Search ads catch people actively planning a build, and remarketing keeps you in front of them while they compare builders, secure land and arrange financing. We track consultations, not just clicks, so you can see what turns into a signed project.

Do Google Ads work for custom home builders?

Yes, when the targeting is tight. Koru's account focuses a small budget only on people searching for a custom home builder or major renovation in their area, and it brings in about $5 million a year in projects.

Should a builder start with SEO or ads?

Usually both. Ads bring in consultation requests this month, while SEO builds the rankings and AI search visibility that keep bringing in work without paying for every click.

Do you work with builders outside BC?

Yes. We're based in Vancouver and work with custom home builders across Canada and the US.

What's included in the free audit?

Stephen Baker reviews your website and SEO: speed, consultation forms, local rankings, your Google Business Profile and how you show up in AI search. Daniel Shephard reviews your Google & Meta Ads: wasted spend, tracking and cost per lead. You get a clear list of what to fix first.

Invest in your growth

Build your pipeline the way you build homes.

Get started with Brandcamp