What a Custom Home Lead Really Costs on Google Ads
7
min read
Koru Homes' Google Ads report says $17 per conversion. A real lead costs about $83, and a signed build about $545. Here's why cost per signed build is the number to watch.
Brandcamp Builders blog
Marketing notes for custom home builders
Real numbers from the builder accounts we run: what leads cost, what turns into signed builds, and what we'd change.
